(School assignment / DMJX)
Shape, colors and the word
For this project we had to choose a word and build it in the material we found fit. Afterwards we had to stage our letters and take pictures so we could end up with our final posters.
Process
I wanted to build my word with candles because they capture the meaning of "vibe" for me. It was a lot of trial and error but i ended up drilling and melting the candles together.
I used a background stand to hang my letters on and tied them on using fishwire. To add to the atmosphere of the word, i wanted the stems to be lit in the picture.
This is the final result before the post-production:
Inspiration
Purpose of the assignment
→ To understand the architecture of the letters
→ To be able to describe the objective and subjective value of a palette
→ To experience what factors should be considered when choosing a palette
→ With limited elements (typography, structure, and colors), to be able to visualize a message in a large format
→ To be able to argue for the visual expression of the word (typography, composition, and color)
→ To be able to compose a poster
→ To be able to create hierarchy in text messages, work with size and placement contrasts
→ To master the art of finding an appropriate typography for an existing typographic solution
